AIM B2B opens Singapore office to expand APAC reach

Tokyo-headquartered AIM B2B has opened a Singapore office to deepen support for Asia-Pacific clients, with a focus on businesses headquartered in Singapore and operating across Japan and South Korea. The move adds local leadership and extends the agency’s regional B2B PR and marketing footprint.

Why it matters: - Singapore is a key regional base for many global companies operating in Asia-Pacific, especially those with business ties to Japan and South Korea. - AIM B2B’s new office is designed to give the agency closer access to client leadership teams and local market needs. - The expansion strengthens AIM B2B’s push to connect PR and marketing into a single B2B growth strategy across APAC.

What happened: - AIM B2B announced the opening of its Singapore office on September 3, 2026. - The Tokyo-headquartered agency said the move continues its expansion in Asia-Pacific. - Marketing veteran Roberto De Vido will lead the Singapore office. - De Vido has spent his career in APAC and has nearly 15 years of experience living in Japan.

The details: - AIM B2B provides strategic PR, media relations, content marketing, digital marketing, branding, lead generation, events, seminars and exhibition marketing. - The agency said it combines PR and marketing into one strategy that supports the full customer journey, from brand awareness to lead generation to business growth. - Robert Heldt, CEO of AIM B2B and APAC President of AMIN Worldwide, said the Singapore office should deepen relationships with client leadership teams and help strengthen ties with their Japanese and Korean units. - Heldt said B2C marketing is more developed in Japan and South Korea, while enterprise B2B marketing remains less codified. - De Vido’s background includes high-tech and telecoms public relations, sustainable infrastructure brand development, APAC-focused investor relations and public affairs. - De Vido has led pan-APAC campaigns spanning government, community and investor relations, branding, content marketing, public relations, media relations and crisis management. - AIM B2B is headquartered in Tokyo and focuses on helping B2B companies grow across Asia through strategic storytelling, creative thinking and data-driven insights. - AIM B2B launched GlobalAgility, a B2B specialist international agency partnership of seven independent agencies.

Between the lines: - The Singapore launch fits a broader pattern of B2B agencies building local APAC presence to serve multinational clients more directly. - The emphasis on Japan and South Korea suggests AIM B2B sees demand for more specialized B2B marketing support in markets where enterprise marketing is still developing. - Putting an experienced regional operator in charge signals the Singapore office is meant to be more than a sales outpost.

What's next: - AIM B2B is likely to use the Singapore office as a regional hub for serving clients across APAC. - The office could become a base for closer coordination with multinational leadership teams and local market units. - The company’s broader international partnership network may help extend that APAC model into other markets.