GetSetUp, NTUC Health launch hybrid active ageing model across Singapore

GetSetUp has launched a two-year collaboration with NTUC Health to bring its digital active ageing platform to all 27 of NTUC Health’s Active Ageing Centres in Singapore. The rollout aims to extend in-centre programming with live virtual classes and peer-led groups, creating a national model for older-adult engagement in one of the world’s most advanced aging markets.

Why it matters: - The partnership creates Singapore’s first digital third space for older adults, extending programming beyond physical centres. - The model is designed to help seniors stay active, learn, connect, and contribute after they leave the centre. - The rollout could become a template for active ageing, healthcare, and community partners across Singapore.

What happened: - GetSetUp announced a two-year collaboration with NTUC Health, one of Singapore’s largest eldercare and active ageing providers. - The GetSetUp Digital Active Ageing Platform is now integrated with NTUC Health’s network of 27 Active Ageing Centres. - The deployment combines in-centre activity, live virtual programs, and peer-led interest groups. - The platform is available through GetSetUp classes. - The Singapore deployment is delivered through iWOW Technology Limited, GetSetUp’s local reseller.

The details: - GetSetUp says the platform is meant to help older adults live happier, healthier, and more purposeful lives. - Active agers at NTUC Health centres will be trained as GetSetUp Guides to host virtual and hybrid sessions. - Guides will share knowledge and lived experience and help build communities around shared interests. - Each new Guide is intended to expand NTUC Health’s program capacity. - GetSetUp entered Singapore directly in 2026 with a local entity, a Singapore-based team, and early partnerships with insurers and active ageing centres. - Through iWOW Technology Limited, GetSetUp has been building a Singapore Guide community and a local content catalogue. - The Singapore catalogue includes Healthier SG, CPF planning, and sessions in Mandarin, Malay, and Tamil. - GetSetUp’s platform, Guide credential, and content library are held globally, while local partners provide community reach and cultural context. - GetSetUp has said the collaboration is the first national-scale deployment of its Singapore model. - The company plans to extend the model to more active ageing, community, healthcare, and financial partners in Singapore. - The Singapore deployment will also be supported through GetSetUp Singapore.

Between the lines: - The partnership reflects a broader shift from serving older adults as program recipients to treating them as contributors and leaders. - GetSetUp is pitching aging as a category that lacks a global brand, unlike other consumer segments. - The company is tying its growth strategy to three aging markets at different stages: Singapore, the U.S., and India. - GetSetUp points to a 2023 McKinsey Health Institute survey across 21 countries that found purpose, physical activity, lifelong learning, and meaningful connection were strongly tied to how older adults rate their health. - The survey also found roughly one in five older adults want to work but are not doing so, and that volunteering had the strongest link to better perceived health among forms of participation. - In the U.S., GetSetUp works with more than 60 health insurers and over 30 government agencies and has reached more than 4 million older adults. - The company later expanded into India before entering Singapore.

What’s next: - GetSetUp and NTUC Health will train seniors as Guides and expand hybrid programming across the 27 centres. - iWOW Technology Limited is expected to support implementation and help bring the platform to more partners in Singapore. - The companies are positioning the rollout as a foundation for broader adoption across community, healthcare, and financial services partners.

The bottom line: - GetSetUp and NTUC Health are using Singapore as a live test case for a scalable model of healthy aging that blends digital access, local communities, and older adults as active participants.